Changing the structure of a sale from “Buy two” to “Buy eight” resulted in a 55% increase in sales — regardless of the price of each option, says study co-author Kenneth C. Manning, chair of the marketing department Colorado State University.
linkChanging the structure of a sale from “Buy two” to “Buy eight” resulted in a 55% increase in sales — regardless of the price of each option, says study co-author Kenneth C. Manning, chair of the marketing department Colorado State University.
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