Todd Donavan is an associate professor of marketing at Colorado State University. He teaches classes in sports marketing, and provides students with practical experience working with the Denver Nuggets.  

In recent years, his research has focused on how and why consumers gain connections to brands, be it sports teams or companies with a strong consumer following like In-N-Out. Donavan is working to learn what makes consumers so connected to brands that it becomes part of their identity, leading them to become de facto spokespeople that help sell these products to others.   

Donavan completed his Ph.D at Oklahoma State University and has shared his research in multiple publications including Journal of Marketing, Journal of Marketing Research, Journal of Applied Psychology and Journal of Business Research.