Popular Science: The type of clothing being rented or bought plays a big factor in sustainability as well. For instance, buying a new, poor-quality fast fashion item would not be the same as purchasing a high-quality piece of clothing that’s made to last, says Sonali Diddi, associate professor in the Department of Design and Merchandising and core faculty in the School of Global Environmental Sustainability at the Colorado State University who was not involved in the study.

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